1️⃣ Project Overview
The 2025 redesign and relaunch of the D-S-Design website marks a new chapter in my journey as a designer.
Built to reflect the evolution of my skills, philosophy, and client-first approach, the new site combines modern design with clear navigation, faster performance, and an authentic insight into who I am and what I create.
It represents not just a rebrand — but the growth of D-S-Design into a studio that champions clarity, creativity, and meaningful collaboration for local and regional businesses.
2️⃣ The Challenge
My previous website no longer represented where my business had grown to. While it showcased projects, it didn’t communicate the depth of my process, my local involvement, or the full scope of my services. I needed a refreshed platform that captured my professionalism and made it easy for potential clients to explore, connect, and enquire.
3️⃣ The Solution
I created a modern, minimal, and user-focused website that mirrors my design ethos — simplicity, intention, and purpose.
The layout uses clean lines, balanced whitespace, and refined typography for a sleek, contemporary aesthetic.
The new CMS allows me to update projects, add blog posts, and maintain service pages independently, keeping the content fresh and SEO-friendly.
Each page has been re-engineered for speed, clarity, and discoverability, optimised for web design Shaftesbury, branding Dorset, and small business web design UK.
4️⃣ The Result
The 2025 relaunch represents my ongoing growth — from designing my first website at 16 to now helping businesses across Dorset and beyond build their digital presence.
It’s more than just a portfolio; it’s an evolving hub that reflects my work, values, and the community that inspires me.
Supported by the Shaftesbury Chamber of Commerce Chamberpot Grant, this redesign also marks an investment in the future of D-S-Design — helping me reach more local businesses that deserve to be seen online.
5️⃣ Key Services Showcased
