Chloe Roberts Interiors

Designing the Website for Chloe Roberts Interiors

Working with Chloe Roberts, a talented local interior designer, was an opportunity to transform her online presence from a frustrating, restrictive Squarespace site into a fully bespoke and dynamic portfolio website. Chloe’s original platform lacked flexibility and didn’t do justice to the beauty or professionalism of her interior design work. She needed something more tailored to her creative vision and user needs.

A Bespoke Portfolio to Match a Bespoke Business

The new website is designed to feel as refined and inviting as Chloe’s interiors—clean lines, soft colours, and elegant typography mirror her style. With a focus on showcasing her growing portfolio, the site now offers space to display projects in rich detail, from initial concepts to final transformations.

Empowering Control with Full CMS Integration

One of the major goals was to give Chloe full control without relying on external help. With a custom CMS integration, she can now easily upload new projects, update text, and manage imagery, keeping the site fresh and relevant as her business evolves. It's intuitive, scalable, and built with her workflow in mind.

A Site Built for Growth

Beyond just aesthetics, the website has been optimised for performance and discoverability, ensuring Chloe can attract new clients while giving returning visitors a seamless experience. Whether viewed on desktop or mobile, the site presents her work beautifully and communicates her expertise.

This new platform is not just a website—it's a tool to support Chloe Roberts Interiors as it grows, reflecting both the quality of her design and the personality behind the brand.