1️⃣ Project Overview
Chloe Roberts Interiors is a luxury interior design studio based in Shaftesbury, Dorset . Chloe wanted a new website that reflected her refined design style while giving her the freedom to manage and update her portfolio independently. Her previous Squarespace site was restrictive and didn’t fully convey the elegance or detail of her work.
Interior design is an inherently visual service, so the website needed to give project imagery room to lead while still explaining the expertise and services behind the work. The aim was to create a refined online portfolio that felt considered rather than overly complex.
2️⃣ The Challenge
The old website was difficult to update and limited in visual presentation. Chloe needed a custom, content-managed platform that would allow her to upload new projects easily, showcase her portfolio in depth, and communicate her design expertise clearly to prospective clients.
3️⃣ The Solution
I created a bespoke, CMS-driven website that balances beauty with usability. The design reflects Chloe’s interior style — soft colour tones, elegant typography, and spacious layouts — while highlighting her project portfolio in rich visual detail. Each portfolio entry was structured to feature before-and-after imagery, design notes, and testimonials, helping clients see her creative process. Built in Webflow, the site is optimised for speed, accessibility, and SEO visibility around interior design Shaftesbury Dorset .
4️⃣ The Result
The new website gives Chloe a flexible, long-term platform to grow her business. It elegantly presents her work, improves her search visibility, and allows her to take full control of updates — no developer required. The result is a digital home that matches the quality and sophistication of her interiors.
The resulting website gives Chloe Roberts Interiors a professional portfolio-led platform for showcasing work and introducing services to prospective clients. Its clean structure keeps the focus on imagery while providing room for the portfolio to grow over time.
5️⃣ Key Services Used
Feedback
Dan was such a pleasure to work with on the new website for my interior design business. From the initial meeting, where he was so friendly, came with a wealth of knowledge and information booklets for me to take away, right through to the final launch of the complete website, he was been absolutely amazing and so much fun to work with. He listened to my ideas and turnt them into something I couldn't have imagined. I would highly recommend him to anyone looking for a talented professoinal to help improve their business!
