About

Design rooted in passion, purpose and personality.

Design is personal.

I’m Dan, a web and graphic designer based in Shaftesbury, Dorset, creating clean, creative and user-friendly design for local and regional businesses. Through D-S-Design Studio, I help brands stand out with bespoke websites, branding and social media design that blend clarity, creativity and meaningful connection.

The why, Behind the Work

My story

I started designing at 16 — completely self-taught — and turned a small passion project into a full-time career built on curiosity and collaboration. After returning to Shaftesbury, I launched D-S-Design Studio to help small businesses and creatives tell their stories online with style and purpose. Over the years, I’ve partnered with clients across Dorset, Somerset, and Wiltshire, designing websites and brands that feel both personal and professional.

200+

Completed Projects

12+

Years experience

40+

Client Base

Built on trust, Backed by results

Shaftesbury Trinity Centre logo
Ben Francis HQ Logo
Sloanes logo
Premier Works logo with stylised 'PW' above and the text 'Groundworks – Maintenance – Building' below.
La fleur de lys logo
Logo with the grey letters JR on a white square background with a thin beige border.
Logo featuring the word 'fringe' in large pink letters with 'Shaftesbury' above on an orange circle with white paint splashes.
Logo of Ballands Bowmen Archery Club featuring a stag head in front of a multi-coloured archery target.
Karren Burkett logo
Jax Beatty Psycotherapy logo
Belle Street logo
Butler IT Logo
BCH logo
Tisbury self storage logo
JF logo
Chloe Roberts logo
Shaftesbury Rotary logo
Dan Pitman media logo
My Divine Canine logo
Shaftesbury Trinity Centre logo
Ben Francis HQ Logo
Sloanes logo
Premier Works logo with stylised 'PW' above and the text 'Groundworks – Maintenance – Building' below.
La fleur de lys logo
Logo with the grey letters JR on a white square background with a thin beige border.
Logo featuring the word 'fringe' in large pink letters with 'Shaftesbury' above on an orange circle with white paint splashes.
Logo of Ballands Bowmen Archery Club featuring a stag head in front of a multi-coloured archery target.
Karren Burkett logo
Jax Beatty Psycotherapy logo
Belle Street logo
Butler IT Logo
BCH logo
Tisbury self storage logo
JF logo
Chloe Roberts logo
Shaftesbury Rotary logo
Dan Pitman media logo
My Divine Canine logo
Shaftesbury Trinity Centre logo
Ben Francis HQ Logo
Sloanes logo
Premier Works logo with stylised 'PW' above and the text 'Groundworks – Maintenance – Building' below.
La fleur de lys logo
Logo with the grey letters JR on a white square background with a thin beige border.
Logo featuring the word 'fringe' in large pink letters with 'Shaftesbury' above on an orange circle with white paint splashes.
Logo of Ballands Bowmen Archery Club featuring a stag head in front of a multi-coloured archery target.
Karren Burkett logo
Jax Beatty Psycotherapy logo
Belle Street logo
Butler IT Logo
BCH logo
Tisbury self storage logo
JF logo
Chloe Roberts logo
Shaftesbury Rotary logo
Dan Pitman media logo
My Divine Canine logo

Services

At D-S-Design, I provide bespoke websites, graphic design, branding, and social media support for businesses, creatives, and organisations.From building modern, user-friendly websites to crafting cohesive visual identities, marketing materials, and online content, every project is designed with purpose and personality.Whether you’re starting fresh or refining your brand, I bring ideas to life with clarity, creativity, and a collaborative approach.

Awards &

Accreditations

Alfred interview

Community & Recognition

I’m proud to be part of Shaftesbury’s creative community.

🏆 Chamberpot Award — March 2025
In March 2025, I was awarded the Shaftesbury Chamber of Commerce Chamberpot Grant, recognising D-S-Design for its creative work and potential for growth.
The grant helped me invest in professional tools, marketing materials, and resources to better support local businesses across Shaftesbury and North Dorset.
📖 Read the Full Story

Shaftesbury's DS Design wins Best in South West Award after receiving chamber grant, featured by Alfred 107.3 FM and South West England Prestige Awards 2025/26 winner logo.

🏆 Prestige Award

In October 2025, D-S-Design was honoured to receive the Prestige Award for Creative Design Studio of the Year (South West).
This recognition celebrates the studio’s creativity, client care, and commitment to helping small businesses across Dorset, Somerset, and Wiltshire grow through great design.
📖 Read the Full Story

Your questions, Clearly answered

Frequently Asked Questions

Where are you based and do you work with clients outside Shaftesbury?

I’m based in Shaftesbury, Dorset, and work with clients across Dorset, Somerset, and Wiltshire — as well as further afield in the UK. Most projects start with an online meeting, so location never limits creativity or communication.

What types of businesses do you work with?

I collaborate with a wide mix of clients — from independent trades and creatives to established local organisations and hospitality brands. Whether you’re a start-up or a long-standing business, I tailor every project to suit your goals, audience, and budget.

Are you a freelancer or an agency?

D-S-Design Studio is a freelance design studio, run solely by me, but with the same professionalism and structure you’d expect from an agency. You’ll always work directly with me from first concept to final delivery — no handovers or middlemen.

Are you D-S-Design or D-S-Design Studio?

Both refer to the same business. I officially trade as D-S-Design, but I use D-S-Design Studio across my branding and online platforms to better reflect the full range of services I offer. Whether you see D-S-Design or D-S-Design Studio, it’s all me — the same studio, same work, and same level of care.

What makes D-S-Design Studio different from other designers?

My focus is on clarity, creativity, and connection. I take time to understand your business, your story, and what makes you unique — then design something that feels genuinely you. My work blends clean, modern visuals with local insight and long-term support.

Do you only design websites?

Not at all! Alongside web design, I offer branding, graphic design for print, social media management, and website maintenance plans. Many clients start with a website and continue with ongoing design support to keep everything cohesive and professional.

Happy Clients, Honest Feedback.

What Clients Say
Hear It Straight from My Clients

Read honest reviews on Trustpilot from people I’ve worked with.

Trustpilot logo with green star on a white background surrounded by black stars on green background.

Dan made the experience of building a website very easy and enjoyable for us. He has a wealth of knowledge to suggest ideas that we had not even thought of. We would thoroughly recommend.

Sophie

Snow Drop Cottage

D-S-Design is professional, calm, creative, thoughtful, supportive and massively helpful. Dan has created an extremely beautiful website for my ceramics business, with great attention to detail, a listening ear (very important!) and patience beyond belief! If you are thinking of making or altering a website and dont know where to begin, look no further, he's your man, he will look after you.

Joanne

Joanne Rutter Ceramics

Thank you Dan for building my website and logo! I am really excited to see how this can help to grow my business!

Ben

BCH Carpentry

Daniel was a delight to work with. He listened carefully and applied all my requests diligently. He found workarounds when my needs didn't fit the internet parameters - I can't thank him enough. I now have a website I am proud of and I think that I can manage (with a little help from him) going forward.

Karren

Karren Burkett

Daniel has provided the most beautiful website! I absolutely love it! Extremely professional, creative & his work ethic is admirable! All of my ideas were met & so much more! Way better than I could have ever imagined! I can’t recommend him enough! Thank you sooooooo much!!!

Zoe

My Divine Canine

Worked with Daniel redoing our web site recently all I can say is brilliant Guy very talented & does what he promises to do. You cannot ask for better service or understanding of a clients needs. Best wishes to him for his future as a web designer & developer. Good job well done & on time.

David

La Fleur De Lys

Dan was such a pleasure to work with on the new website for my interior design business. From the initial meeting, where he was so friendly, came with a wealth of knowledge and information booklets for me to take away, right through to the final launch of the complete website, he was been absolutely amazing and so much fun to work with. He listened to my ideas and turnt them into something I couldn't have imagined. I would highly recommend him to anyone looking for a talented professoinal to help improve their business!

Chloe

Chloe Roberts Interiors

I can’t recommend Daniel enough! He was super helpful and customised everything just how I wanted it. It was a true pleasure to work with Daniel and his wealth of knowledge really shows in the work he puts out. I’m so glad I used Daniel and would recommend him to anyone! Thank you again 😀

Jasmine

JF Bridal Makeup

Where to begin with Dan..? It’s been an absolute pleasure to work with him on my website project. I started my business a little over 3yrs ago and since then have out grown my very basic website. I knew I needed a new one but couldn’t find the right time to invest as I thought it would be a lot of work from my side as well as Dans and I just didn’t have the time. I couldn’t have been more wrong, from the initial consultation meeting Dan made the process extremely easy and needed very little of my time. I gave him a brief of what I wanted and to say he absolutely nailed it would be an understatement. I’m so happy with my new website, there’s are aspects of it that I never knew I needed but so glad I have. I’m able to upload and update my website with an easy to use mobile app which in turn saves me even more time. It’s very impressive. I would without a doubt recommend Dan to anybody who’s looking for a professional and efficient service with anything design, especially website building! Thanks again Dan for all of your hard work and dedication to assuring I ended up with a product that I would be happy with!

Dan

Dan Pitman Media

'When we approached Daniel to work with us on our new website he immediately eased our concerns about this (to us), daunting task! He took time to get to know our brand, vision and team so he could get it right. He seems to appreciate and understand how personal a website is to a small business and has guided us through all elements of the design. He has given us welcome 'nudges' to ensure we achieve our goals when we become distracted by the day to day running of our business. Since meeting Daniel as our web designer he has also taken over the design of our advertising campaign and is now our 'go to' for all things marketing. Would highly recommend Daniel

Louise

Sloanes Bespoke Hair

Daniel Sherlock is an extraordinary blend of exceptional talent, emotional intelligence, youth, and dynamism. From the moment I encountered Daniel's unique style, I knew he was the perfect fit for my new website. Despite the challenging content of my site, Daniel embraced the task with enthusiasm and was incredibly open to feedback and adjustments. His ability to understand and capture my vision from the very beginning left me thoroughly impressed. As a result, I am beyond thrilled with the final product. Daniel transformed what seemed like a daunting project into a seamless, enjoyable experience, delivering a wonderfully exciting outcome. I couldn't be happier with his work!

Jax

Jax Beatty Psycotherapy

Working with Daniel of D-S Design was such a great experience while creating a new website for my music. Daniel was professional, easy to work with and very knowledgeable. The task was completed promptly and to a high standard, even with the changes that I had asked for. I would highly recommend D - S Design to any business looking to create a quality online presence. ‍

Ben

Ben FrancisHQ

We are so pleased we chose Daniel to work on our website. He listened to what we were looking for and we feel he kept to our brief really well. He pointed out things that we could include that we hadn’t thought of, and made sure we had all the components that we had requested. On top of that he brought a creative flair to the design so we ended up with a beautiful, professional and efficient website. We would definitely recommend Daniel to any business looking for a great quality website designer.

Joni & Suasn

Belle-Street

Ready to grow your business?  Explore my services or start your project today.