1️⃣ Project Overview
La Fleur de Lys is a boutique hotel and award-winning restaurant located in the heart of Shaftesbury, Dorset . The owners approached D-S-Design Studio to refresh their website, aiming for something that reflected the warmth and refinement of the venue while improving usability and booking functionality.
For an established hospitality business, the website needs to support both brand perception and practical guest research. The work therefore focused on maintaining a polished online presence while ensuring information remains useful, current and straightforward to navigate.
2️⃣ The Challenge
The previous site felt outdated and wasn’t optimised for mobile users or search engines. It also lacked a clear structure for showcasing rooms, menus, and awards. The goal was to create a digital experience that felt as welcoming and polished as their hospitality.
3️⃣ The Solution
I designed a refined, inviting website using rich tones, elegant typography, and atmospheric imagery to capture the essence of La Fleur de Lys. Navigation was simplified, guiding visitors through accommodation, dining, and booking sections with ease. The site was rebuilt in Webflow with full CMS integration, enabling the team to update menus, offers, and room details effortlessly. On-page SEO and mobile optimisation improved local search rankings for boutique hotel Shaftesbury and fine dining Dorset .
4️⃣ The Result
The new website now provides a seamless user journey that enhances both restaurant and accommodation bookings. It strengthens La Fleur de Lys’ online presence, reflecting their reputation for excellence and offering guests a beautiful, accessible way to plan their visit.
The ongoing website work supports La Fleur de Lys with a dependable digital presence that can evolve alongside the hotel. Regular care allows content and presentation to be refined without requiring repeated large-scale redesigns.
5️⃣ Key Services Used
Feedback
Worked with Daniel redoing our web site recently all I can say is brilliant Guy very talented & does what he promises to do. You cannot ask for better service or understanding of a clients needs. Best wishes to him for his future as a web designer & developer. Good job well done & on time.
