Designing the Website for Joanne Rutter Ceramics
Creating the new website for Joanne Rutter Ceramics was about giving a talented local ceramic artist a platform that not only showcases her work beautifully but also provides space for her business to grow. Joanne needed a site that could highlight her collections, classes, and story in a way that felt both professional and personal.
Simple, Elegant & Artist-Focused Design
The design was kept clean and minimal, ensuring Joanne’s ceramics remain the focal point. A soft, neutral colour palette paired with high-quality photography allows the textures and forms of her work to stand out. The overall aesthetic reflects the calm, tactile nature of ceramics while still feeling modern and inviting.
CMS for Flexibility & Growth
The site was built with a content management system (CMS), giving Joanne the ability to update her collections, add new classes, and manage content herself. This flexibility means the website can evolve as her practice and offerings expand.
Future-Ready with Booking & E-Commerce Potential
While currently focused on showcasing her work and providing information, the site has been structured to easily integrate features such as class bookings or an e-commerce store in the future. This ensures Joanne can start selling ceramics or managing workshop sign-ups directly through her website when the time is right.
Telling the Artist’s Story
Alongside her portfolio, the site highlights Joanne’s journey, process, and approach to her craft. This storytelling aspect adds depth to the site, helping visitors connect not just with the finished pieces but with the person behind them.
