Designing the new website for Karren Burkett, a talented local artist, was all about creating a simple yet impactful online space that beautifully showcases her work while giving her full control. The site needed to reflect her artistic style, support online sales, and offer a seamless experience for visitors exploring her collections.
The design centres around simplicity and elegance, allowing Karren’s artwork to take the spotlight. A neutral colour palette, clean typography, and spacious layout ensure that every piece is presented clearly and without distraction.
To make ongoing updates effortless, the site includes a custom CMS, giving Karren full control over uploading new work, editing details, and updating text—all without needing technical help. This means she can easily grow and adapt her site alongside her evolving portfolio.
The website features an e-commerce setup via Square, allowing Karren to sell original artwork and prints directly through her website. Each piece can be viewed individually with detailed descriptions, pricing, and secure checkout, offering a smooth experience for buyers.
To enhance usability, the shop section includes filtering tools, allowing visitors to sort artworks by medium, size, price range, or availability—making it easy to browse and find exactly what they’re looking for.