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Design tips & updates.
From Logo to Launch: What Branding Really Means
People often think branding just means “having a logo.” But it goes much deeper than that. Branding is how your business feels, speaks, and presents itself to the world.
Yes — a great logo is part of it. But so is your colour palette, typography, photography, tone of voice, and even the layout of your website.
Your brand should reflect who you are and attract the kind of clients you want to work with. When all the elements are aligned, your business looks more polished, trustworthy, and memorable.
That’s why I always treat branding as a full experience — not just a one-off asset.
