1️⃣ Project Overview
Edwards Farm Clinic / Glencairn House required a professionally designed advert for the Shaftesbury Fringe Programme, aimed at promoting their services in a clear, engaging, and visually striking way.
The goal was to create an advert that would stand out on a busy page, communicate key information quickly, and remain consistent with their existing brand identity.
2️⃣ The Challenge
The advert needed to balance visual impact with clarity, ensuring it captured attention while still being easy to read at a small print size.
It also had to incorporate both Edwards Farm Clinic and Glencairn House branding, maintain a professional tone, and work within the constraints of a printed programme format.
3️⃣ The Solution
I designed a bold, eye-catching A5 advert that combines strong layout structure with clear messaging.
The design includes:
• Custom hand-drawn illustrations to add personality and uniqueness
• A layout that prioritises clear hierarchy and readability
• Carefully placed headings to ensure Edwards Farm Clinic leads the message
• Supporting visuals and content for Glencairn House
• A design that aligns fully with their existing branding and tone
The final piece was refined to ensure it prints clearly, stands out within the programme, and communicates effectively at a glance.
4️⃣ The Result
The finished advert delivers a professional, distinctive, and highly visible design that captures attention within the Fringe programme.
It successfully promotes the clinic while reinforcing brand identity, helping Edwards Farm Clinic stand out to potential clients in a busy event environment.
5️⃣ Key Services Used
