1️⃣ Project Overview
Edwards Farm Clinic / Glencairn House required a professionally designed advert for the Shaftesbury Fringe Programme , aimed at promoting their services in a clear, engaging, and visually striking way.
The goal was to create an advert that would stand out on a busy page , communicate key information quickly, and remain consistent with their existing brand identity.
2️⃣ The Challenge
The advert needed to balance visual impact with clarity , ensuring it captured attention while still being easy to read at a small print size.
It also had to incorporate both Edwards Farm Clinic and Glencairn House branding , maintain a professional tone, and work within the constraints of a printed programme format.
3️⃣ The Solution
I designed a bold, eye-catching A5 advert that combines strong layout structure with clear messaging.
The design includes:
The final piece was refined to ensure it prints clearly, stands out within the programme, and communicates effectively at a glance.
- Custom hand-drawn illustrations to add personality and uniqueness
- A layout that prioritises clear hierarchy and readability
- Carefully placed headings to ensure Edwards Farm Clinic leads the message
- Supporting visuals and content for Glencairn House
- A design that aligns fully with their existing branding and tone
4️⃣ The Result
The finished advert delivers a professional, distinctive, and highly visible design that captures attention within the Fringe programme.
It successfully promotes the clinic while reinforcing brand identity, helping Edwards Farm Clinic stand out to potential clients in a busy event environment.
As a print-focused project, the finished advert also demonstrates how established branding can be adapted for a specific local campaign without losing consistency. The hierarchy, illustration and layout were all designed around the practical constraints of an A5 programme advert and the short attention window of a reader browsing the Shaftesbury Fringe programme.
5️⃣ Key Services Used
