


Kelly’s Canine Beautician is a professional dog grooming business founded by Charlie, offering friendly, high-quality grooming services in Royal Wootton Bassett. As a new business, Charlie needed both a professional brand identity and a website that would showcase her work, build trust with pet owners, and make it easy for customers to enquire and book appointments.
The goal was to create a strong first impression for a brand-new business entering a competitive market. The website needed to highlight Charlie’s experience and grooming results while providing a straightforward path for potential customers to get in touch and arrange appointments. Alongside this, a custom logo was required to establish a recognisable and professional brand from launch.
I created a complete digital presence for Kelly’s Canine Beautician, starting with a custom logo design that reflects the friendly, caring nature of the business.
The website was then designed to:
The design combines soft colours, clean typography, and clear calls-to-action to create an inviting experience for dog owners.
Kelly’s Canine Beautician now has a professional brand identity and website that effectively showcase the quality of Charlie’s work. The site makes it easy for potential clients to learn about services, view examples of her grooming, and make contact, helping establish a strong foundation for the business as it grows.
Together, the branding and website give the new grooming business a consistent identity across its digital touchpoints. The project provides a foundation for local discovery, enquiries and future marketing while keeping the customer journey straightforward for pet owners.
From the start, D-S Design was so knowledgeable and helpful. The overall website was better than i could ever have dreamed. Would highly recommend Daniel he is so talented and friendly. So so happy with the outcome of my website etc.