1️⃣ Project Overview
Ani Overton Art is a creative platform showcasing Ani’s original paintings and artwork, alongside a growing range of printed cards.
The project focused on designing a clean, elegant e-commerce website that presents her work professionally while allowing customers to browse and purchase both originals and smaller items online.
2️⃣ The Challenge
Ani needed a website that could balance artistic expression with functionality — a space that felt personal and creative, while also working as a reliable online shop.
The site had to clearly separate original artworks and card products, provide a smooth purchasing experience, and remain simple enough for customers to navigate with ease across all devices.
3️⃣ The Solution
I designed a minimal, gallery-style website that allows Ani’s artwork to take centre stage.
The layout uses soft tones, clean typography, and generous spacing to create a calm and refined browsing experience.
The website includes:
• A dedicated shop for original paintings
• A separate e-commerce section for printed cards
• Clear product pages with imagery, descriptions, and pricing
• A secure and simple checkout process
• Mobile-responsive design for seamless browsing and purchasing
The structure ensures visitors can move naturally from discovery to purchase, while maintaining the artistic integrity of the brand.
4️⃣ The Result
Ani Overton Art now has a professional, scalable online presence that supports both her creative work and product sales.
The website elevates her brand, makes her artwork more accessible, and provides a reliable platform for generating income through both originals and prints.
Feedback
Lovely working with Dan. Very helpful and very patient. Website coming along a treat.
