The designer behind D-S-Design Studio, an independent web design and branding studio based in Shaftesbury, Dorset. I create bespoke websites, branding, graphic design and digital support for businesses and organisations across Dorset, Wiltshire, Somerset and the wider UK — combining clarity, creativity and a personal approach.
I started designing at 16 — completely self-taught — and turned a small passion project into a full-time career built on curiosity and collaboration. After returning to Shaftesbury, I launched D-S-Design Studio to help small businesses and creatives tell their stories online with style and purpose. Over the years, I’ve worked with clients across Dorset, Somerset, Wiltshire and further afield across the UK, creating websites and brands that feel both personal and professional.
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At D-S-Design Studio, I provide bespoke web design, branding and print design, social media management and ongoing website support for businesses, creatives and organisations. From building modern, user-friendly websites to developing cohesive visual identities and supporting existing websites, every project is approached with clarity, creativity and purpose. Whether you’re launching something new or improving what you already have, I’ll help bring your ideas to life.
I’m based in Shaftesbury, Dorset, and work with clients across Dorset, Somerset and Wiltshire, as well as businesses and organisations throughout the UK. Most projects can be managed remotely, so location doesn’t limit who I can work with.
I collaborate with a wide mix of clients — from independent trades and creatives to established local organisations and hospitality brands. Whether you’re a start-up or a long-standing business, I tailor every project to suit your goals, audience, and budget.
D-S-Design Studio is an independent design studio run solely by me, Daniel Sherlock. You’ll work directly with me from the initial conversation through to final delivery, while still getting the professional processes and structure you’d expect from an established studio.
Both refer to the same business. I officially trade as D-S-Design and use D-S-Design Studio across my website and branding to better reflect the range of creative services I offer. Whether you see D-S-Design or D-S-Design Studio, it’s the same independent studio run by me, Daniel Sherlock.
My focus is on clarity, creativity, and connection. I take time to understand your business, your story, and what makes you unique — then design something that feels genuinely you. My work blends clean, modern visuals with local insight and long-term support.
Not at all. Alongside web design, I offer branding and print design, social media management and Website Care Plans. Many clients start with a website and continue with ongoing design and website support to keep everything cohesive and professional.
